By Andrew Griffiths
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Additional resources for 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
31 101 Advertise 29/6/06 1:41 PM Page 32 101 WAYS TO ADVERTISE YOUR BUSINESS The point I am making is that there are a lot of benefits associated with newspaper advertising. While some may at first be less apparent than others, they are there none the less. 32 101 Advertise 29/6/06 1:41 PM Page 33 ADVERTISING IN NEWSPAPERS 11 Don’t underestimate the power of the classifieds I am a firm believer in the value of advertising in the classified section of the newspaper. By this I don’t mean the small advertisements in the ‘for sale’ section of the classifieds but rather the sections of the classifieds that contain public notices and tender options.
These are also the questions advertising sales representatives from television stations should ask you. If you are new to advertising on television don’t feel embarrassed if you don’t know the terms and be prepared to make the odd mistake, but being armed with some basic knowledge will often give you a strong competitive edge.
The size was about that of two business cards. It was for a tourist-based attraction, promoting a special discount being offered on a product. The response was reasonably good with about 100 direct sales attributed to the advertisement. The business placed the same advertisement in the newspaper two weeks later, but due to an internal error it ended up being twice the original size. —were identical. This time the business received 400 direct sales as a result. In this case the value of the larger advertisement became apparent.
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising by Andrew Griffiths