By Marcia Yudkin
Exposure shall we the realm be aware of who you're, what your organization deals, or the urgency of your reason. no matter if you need to attract new enterprise, determine your self as a professional, or introduce a brand new idea to the neighborhood, loose exposure is the most cost effective, such a lot credible method to do it. This newly up-to-date variation of a vintage advisor to acquiring media assurance contains assistance for utilizing e mail and the net to arrive exposure gatekeepers, in addition to the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, think cozy, and imagine like a exposure hound. o the right way to write tip sheets, pitch letters, and press releases that roll out your message and retain you in people's minds and documents. o acting on radio, television, or the net like a professional. o tips to be simply chanced on throughout the se's.
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Extra resources for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
You'll get best results by combining this strategy with one of those that follow, but remember: If you don't tell the press what you're doing, who will? 2. What is different or distinctive about your business or organization? If your dry cleaning establishment is Tibetan-owned and operated, that's news. D. in sociology to study home cleanliness while you clean houses, that's news. If your counseling service specializes in helping people who get bad news from genetic screening tests, that's certainly media-worthy.
A smart career counselor in search of clients would keep one eye peeled for any change in unemployment statistics. " The connection can be much more distant or unexpected. If a hurricane devastates Louisiana, an insurance agent in Oregon can release a set of tips on how to make sure you're covered in case of a disaster. A systems integrator told me that poor IT management was a factor in the disastrous downfall of Enron Corporation, a perfect angle to publicize his expertise. A restaurant might use newly released statistics about the prevalence of high cholesterol levels as an occasion to tout its healthful menus.
The old saying, "Build a better mousetrap and the world will beat a path to your door," is not true today, if it ever was. People first need to know about your door from advertising or its cheaper and more credible alternative, publicity. Publicity costs you nothing but time and energy and, sometimes, money for distribution. Even better, you don't need a degree in public relations to receive the benefits enumerated in this Page 17 chapter. 6 Steps to Free Publicity takes you step by step through the process, including finding a hook that will snag the interest of the media, writing or calling them, doing your best to ensure that your message gets through to the appropriate audience, and cementing relationships that enhance your opportunities for repeated media exposure.
6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin