By Mark Tungate
Adland is a ground-breaking exam of recent ads, from its early origins, to the evolution of the present advertisements panorama. Bestselling writer and journalist Mark Tungate examines key advancements in advertisements, from replica ads, radio and tv, to the possibilities afforded via the explosion of electronic media. Adland specializes in key gamers within the and contours unique interviews with top names in ads this day, together with Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, in addition to luminaries from the 20 th Century comparable to Phil Dusenberry and George Lois. Exploring the roots of the advertisements in long island and London, and occurring to hide the rising markets of jap Europe, Asia and Latin the United States, Adland bargains a finished exam of a world and indicates ways that it really is prone to enhance sooner or later.
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Extra info for Adland: A Global History of Advertising (2nd Edition)
8. Michael F. von Gonten and James F. Donius, “Advertising Exposure and Advertising Effects: New Panel-Based Findings,” Journal of Advertising Research, July/August 1997, pp. 51–60. 9. , p. 59. 10. Alan Hedges, Testing to Destruction (London: Institute of Practitioners in Advertising, 1998), p. 26. 36 FACTS REPLACE THEORY ——— 4 ——— How a Short-Term Effect Can Turn Into a Medium-Term Effect In an economically developed society like the United States, the most important and permanent feature of every type of commercial business is, not surprisingly, direct and indirect engagement with competitors.
As explained, I based this analysis on seventy-eight usable brands. I had to reject two brands because their STAS numbers were outliers: figures so high that they were off the map. To include these would have distorted the averages. The two brands are small, and I assume that the freak observations were the result of statistical error. 4. There is a small number of brands whose index of growth remained at 100—in other words, no change—and I included these in the growing rather than the declining group.
Wal-Mart). They are sold to homemakers who are mostly, although not invariably, women. More than 15 percent of American households have a male homemaker rather than a female one. ) What is more, men are present, doing the shopping alone or accompanying the lady of the house, when a third or more of all household shopping takes place. In this book, I am nevertheless going to follow the widely established convention of referring to the average homemaker as “she” rather than “he,” but readers should be aware that the man is often an important decision-maker, either as homemaker or as someone interested in household affairs.
Adland: A Global History of Advertising (2nd Edition) by Mark Tungate