By Abbey Klaassen (Editor)

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It’s a very groovy single and we made it live. All those voices screaming, nobody had ever done that. They were a girls’ car club called the Chevelles that used to follow the Premiers. They were cholitas. , in the recording. Davis further explains his use of the claim “Recorded live” was a way to publicize the dance clubs he was promoting. It also made the band’s music available to the consumer. In Davis’s scheme the youth attendance at the clubs and the possibility of participating in a recording “caused excitement.

It’s about being one with yourself and everyone else. cK one Fragrance celebrates the individual. It speaks to a diverse group who identify with this attitude. It is as sexy as the truth. And ultimately, it aims to do what no Fragrance has done before . . make you free. (Calvin Klein Cosmetics Corporation) This promotional copy is saturated with postmodern liberalism, with a distinct postmodern focus on alterity, aesthetics, and capitalist individualism as access to freedom. With one bottle of fragrance, the consumer is transformed into a postmodern liberal humanist, existing in eternal hipness, eminently multicultural and one with humankind.

It’s open. It’s about being one with yourself and everyone else. cK one Fragrance celebrates the individual. It speaks to a diverse group who identify with this attitude. It is as sexy as the truth. And ultimately, it aims to do what no Fragrance has done before . . make you free. (Calvin Klein Cosmetics Corporation) This promotional copy is saturated with postmodern liberalism, with a distinct postmodern focus on alterity, aesthetics, and capitalist individualism as access to freedom. With one bottle of fragrance, the consumer is transformed into a postmodern liberal humanist, existing in eternal hipness, eminently multicultural and one with humankind.

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Advertising Age - 11 April 2011 by Abbey Klaassen (Editor)


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