By Stephanie Hemelryk Donald
1. creation: procedures of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as pals within the Cosmopolis: New Migrants in London, range and position Panos Hatziprokopiou three. Conflicting Mobilities: Cultural variety and town Branding in Berlin Kira Kosnick. Branding the town: promoting Contradiction for international virtue four. London's Chinatown: Branded position or group area? Rosemary revenues, Alessio d'Angelo, Xiujing Liang and Nicola Montagna five. residing and Making the Branded urban and its Contradictions: expert ecu Migrants in Manchester Paul Kennedy 6. figuring out Cultural Quarters in Branded towns Simon Roodhouse. inspiration of the town: Cinematic Futures and the Grounds of the current 7. London Undead: Screening/Branding the Empty urban Christoph Lindner eight. Branding the Modernist city: The everlasting urban and the town of lighting in Cinema after global warfare Mark Shiel nine. Nantes's Atlantic challenge invoice Marshall. relatives Histories: The Remembered urban 10. Stripes and My state or, On no longer Being at domestic Stephanie Hemelryk Donald eleven. Cosmopolitanism with Roots: The Jewish Presence in Shanghai ahead of the Communist Revolution and as model within the New city Andrew Jakubowicz 12. A l. a. Mode: The Cosmopolitan and the Provincial Yi Zheng. Coda thirteen. Cosmopolitanism, Branding and the general public Realm Jeff Malpas
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Extra info for Branding cities : cosmopolitanism, parochialism, and social change
It just attracts . . muggers and that kind of people. (Lucas) Dodgy . . in terms of personal experience I never had any problem in that area. . But there had been in the newspaper . . that someone had been killed around the area, someone had been robbed . . you’d see sometimes the hoodies . . you’d see the illegal people selling cigarettes around the Holloway area. . Housing quality in Finsbury Park, maybe it’s a bit poor. . Maybe not as quite [safe] . . especially Friday nights . .
So, not all kinds of strangers are constructed as different nor are all forms of difference deemed to produce strangers; rather, strangers are produced as outsiders, internal Others, or enemies (Balibar 2006) to the extent they come to represent all that is dangerous in the present geopolitical and economic order. The figure of the asylum seeker portrays the Third-World poor, who arrive to take advantage of our (changing) welfare state; that of the Muslim masks the potential terrorist who threatens our stability.
However, only a few years later, the appeal of this variant of city branding began to fade. OFFICIAL BRANDING EFFORTS AND CULTURAL DIVERSITY It is, of course, important to note that the rap variety of city branding was neither exclusive nor dominant in coining marketable images of Berlin in the course of the 1990s (Cochrane and Jonas 1999). The ruling coalition in the city council was busy “re-invent[ing] Berlin as a post-industrial service metropolis” (Häussermann and Colomb 201), with the help of public–private partnerships that staged and promoted large-scale cultural and architectural events to a wide range of target groups.
Branding cities : cosmopolitanism, parochialism, and social change by Stephanie Hemelryk Donald