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Additional resources for Business Leadership and the Lessons from Sport
9. Passion and spiritual connection If nothing else, Ferrari’s history and experiences presented in this chapter illustrate a furious and unyielding passion for motor sport. From Enzo Ferrari’s consuming obsession for creating the ﬂawless racing vehicle to Todt’s Napoleonic, unifying charisma, Ferrari shows the lengths that people will go to succeed in sport precisely because it holds an almost spiritual importance to it. The passion associated with sport is a model for business leaders to pursue.
The business ‘captain’ is charged, of course, with leading all of his or her ‘players’. In Chapter 3, Fair Game: Leaders and Followers, the importance of the follower is considered. Drawing from the sport metaphor, we examine the roles of individuals throughout the sport organization, from the humble fan to the chairman of the club. Our central argument is that the commitment of followers is central to organizational success. Moreover, successful sport leaders show the ability to engender intense levels of commitment from followers by emphasizing personal identity, ownership, and involvement.
The chapter reviews the aspects of hero building associated with sport, the marketing techniques used to highlight the performance of onﬁeld leaders, and the lessons business leaders can learn from high-proﬁle sporting personalities. Bend it like Beckham becomes sell it like Beckham. Chapter 8, Staying Ahead of the Game: Developing Leaders for the Future, examines the future of work, sport, and society and provides the basis for organizations to understand the essential aspects of leadership in the future.
Business Leadership and the Lessons from Sport by Westerbeek