By Schwindt, Richard

ISBN-10: 0880241233

ISBN-13: 9780880241236

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Approval of the mission statement by external stakeholders is very important, as the mission will inevitably become a public document and subsequently a public relations tool. 21 Focus of the Mission Statement The mission statement should keep an organization focused on the objectives it wants to accomplish in relation to its key customers, products, and services. It should be utilized by the firm when evaluating prospective business opportunities to ensure that would-be resource expenditures are in keeping with the company’s mission.

5 Value transaction model. include banking, railroads, finance, and retail organizations. In effect, the organization that devotes itself to facilitating transactions actually has multiple customer groups. In retail and distributor organizations, those who deposit or supply the organization are as much of a customer as those who seek the products or services from the organization. This traditional middleman organization relies on suppliers purchasing its distribution services, and paying for those services by pricing the products below the consumer price, as much as it relies on consumers to purchase its consolidation and convenience services above the manufacturer’s direct price.

The consultant’s responsibility is to keep all egos in check and keep everyone moving in the right direction to complete the task as effectively as possible. The end product will likely be filled with trendy words and phrases that attempt to communicate the plan for the company. 6 Another alternative is to look at the vision statements that other companies have used. Pick out parts that are appropriate, change some of the words and phrases, make sure that they fit the company focus, and put them into use.

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Business policy and strategy by Schwindt, Richard


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