By Joel Bakan

ISBN-10: 1847920578

ISBN-13: 9781847920577

'There should be no keener revelation of a society's soul than the best way it treats its children.' Nelson Mandela. Joel Bakan, writer of the overseas bestseller, "The Corporation", takes Nelson Mandela's phrases because the ethical place to begin of his new booklet. In "Childhood below Siege" he throws a super mild at the ruthless manipulation of youngsters via gigantic company - and on society's failure to guard them. childrens, he argues, at the moment are perceived as a source to be mined for revenue. he's taking us on a dystopian trip via an international of cynical exploitation, callous forget, ill-informed mom and dad and governments that glance the wrong way. He tells the chilling - and infrequently darkly funny - tale of the way little ones are being remodeled into obsessive and narcissistic mini-consumers, media addicts, affordable and pliable employees, and pharmaceutical guinea pigs. we're witnessing a winner-takes-all conflict for children's hearts, minds and our bodies - a antagonistic takeover of formative years itself. huge organisations are spending substantial sums with a purpose to render mom and dad and governments powerless to guard kids from calculated and unrelenting advertisement attack. Joel Bakan makes it disconcertingly transparent that society is betraying what it purports to cherish such a lot. because the global reels from fiscal turmoil, ecological devastation, terrorism and conflict, it's those societal failings that could turn into the main damaging of all.

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Additional resources for Childhood Under Siege: How Big Business Ruthlessly Targets Children

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An organization’s intellectual capital (IC) consists of the intangible sources of value related to employees’ capabilities, the organizations’ resources, and ways of operating and the relationships with its stakeholders. Examples of IC include employee competencies and motivation, relationships with stakeholders, management structures and processes, and patent and other intangible property. An organization’s success is significantly affected by how well it can utilize IC, for example, in creating new innovations.

An “option” in this context similar to a financial option is the right but not the obligation to conduct an activity. David Sarnoff, a broadcaster pioneer is credited with “Sarnoff’s Law” which states that the value of a network is proportional to the number of users attached to the network, for example for a television channel the more the viewers, the more attractive the television channel is to potential advertisers. Metcalfe’s law named after Bob Metcalfe, inventor of Ethernet, states that the value of a network grows according to the square of the number of devices or people it connects.

They may even include people from rival companies. Investments in digital technologies are stimulated as technical vehicles to orchestrate a continuous knowledge and learning environment. 38 3 The Knowledge Value Chain Exhibit 26: Past and Present Examples of Cross-Boundaries and Cross-Rival Communities The Lunar Society was a group of visionary, multitalented, nonconformist, nonacademic practical types in Birmingham in the mid-eighteenth century. They were driven by curiosity in the workings of the natural world.

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Childhood Under Siege: How Big Business Ruthlessly Targets Children by Joel Bakan

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