By Matthew Housden

ISBN-10: 0750666501

ISBN-13: 9780750666503

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook sequence provides you with the entire package deal for examination luck. Comprising totally up-to-date Coursebook texts which are revised every year, and unfastened on-line entry to the MarketingOnline studying interface, it bargains every little thing you want to examine to your CIM qualification. conscientiously dependent to hyperlink on to the CIM syllabus, this Coursebook is easy, interactive and appropriate, making sure it's the definitive spouse to this year's CIM advertising path. each one Coursebook is followed by way of entry to MARKETINGONLINE (, a distinct on-line studying source designed in particular for CIM scholars, the place you could:

  • Annotate, customize and create in my opinion adapted notes utilizing the digital model of the Coursebook
  • obtain general tutorials on key themes from advertising wisdom
  • seek the Coursebook on-line for simple entry to definitions and key techniques
  • entry the word list for a entire record of selling phrases and their meanings
  • Written particularly for the promoting learn and knowledge module to lead you thru the 2005-2006 syllabus
  • each one textual content is filled with a number studying ambitions, situations, questions, actions, definitions, examine information and summaries to aid and attempt your realizing of the idea
  • includes pattern evaluation fabric written completely for this Coursebook, in addition to previous exam papers to assist you to preparation what has been realized and support organize for the exam

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Sample text

5. 6. Aims and objectives Related Professional Marketing Standards (statements of marketing practice) Knowledge and skills requirements Related skills for marketers Assessment Support materials. 5 Unit 1 Introduction It is important to understand the role of each of these in informing your learning on the module. As a student on CIM courses, you are, of course, learning to be a marketing professional and also to study more effectively. As the marketer has a range of tools at his disposal to deliver effective marketing, the learner has a range of tools to help him study more effectively.

The motivation for setting up databases is quite broad. Let us look in detail at the uses of marketing information. Information and the scope of marketing research So what is marketing information used for? The clue is in the definitions in the section above. But let us try and be more specific. 5 Think about the marketing planning process. How does marketing information help this process? Write as many things as you can. Use your textbooks when you run out of ideas. We’ll resolve this question in the debriefing activity.

The syllabus also looks at the role of secondary or desk research in research both on- and off-line. Secondary data is data that has been published elsewhere. Current techniques draw heavily on the Internet and this has changed this aspect of research beyond recognition. We still need to be able to distinguish good from poor data and the workbook gives a range of techniques that you can use to determine this. The syllabus distinguishes between and defines both qualitative and quantitative research and the range of techniques that are used to gather this information.

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CIM Coursebook 05/06 Marketing Research and Information by Matthew Housden

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