By Richard M. Stern (auth.), Philip C. R. Gray, Richard M. Stern, Marco Biocca (eds.)
Public adventure with chance conversation differs enormously from kingdom to state in Europe and there was little chance for the move of expertise and studying among international locations. this is often very true for the numerous new eu States, together with the international locations in transition from centralised to industry economies.
This publication provides case experiences on probability conversation. considered one of its unifying recommendations is the position of threat verbal exchange within the threat administration method. Technical and philosophical introductions to probability communique and chance administration and examine in hazard communique are given.
The case reports themselves occupy the vital component to the e-book, every one overlaying a specific probability, hazard or state of affairs visible from a specific perspective. the problem of the unique conditions for environmental and healthiness probability conversation in primary and japanese Europe is additionally addressed via a separate presentation and dialogue of an acceptable case research. a unique method of probability verbal exchange is taken via reading the way it kinds a part of the danger administration technique on the neighborhood point. examine into hazard belief, a box that types a big origin for plenty of facets of threat conversation, is summarised and functional instructions for probability verbal exchange are reviewed. those contain discussions on the way to perform public info programmes and techniques for expanding public involvement in possibility administration decisions.
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Extra resources for Communicating about Risks to Environment and Health in Europe
The process of risk communication is just as important as its content. • The social dynamics of a community significantly influence the perception of risks by the public and the degree to which the risks of hazardous facilities are tolerated. • People confronted with a risk issue generally look for someone to blame, even for such natural risks as floods and earthquakes (with some exceptions: see the case study on radon). • Risk communication aimed at reassuring people is extremely difficult. • If people are very concerned about a risk, it is very difficult to change their minds.
The case study reviews several countries' communication programmes, which depend heavily on the use of health warnings on cigarette packets. A two-pronged approach is recommended: both providing the individual with information and help to give up smoking and promoting healthier attitudes along with restricting opportunities to take up smoking (for example, by banning smoking in public places). The next group of studies all focus on hazardous facilities of various kinds, beginning with the study on the Seveso directive (the European Union directive on the major accident hazards of certain industrial activities).
The cases were selected on the pragmatic criterion that they should cover a range of different environment and health hazards of direct interest to the WHO Regional Office for Europe. The majority of the studies therefore address communication about individual types of hazard. The Seveso directive is included since it is a legal instrument that relates to a specific set of risk sources, namely major industrial hazards. 2); • hazards with effects on different geographical scales: the individual (AIDS and mv infection, smoking), local (incineration, the Seveso directive) and societal (nuclear energy) levels; • voluntary risks over which there is some degree of individual control, such as smoking, and involuntary risks beyond the control of the risk bearer, such as exposure to emissions from a nearby factory; and • potentially catastrophic (nuclear energy) and noncatastrophic (radon gas, food contamination, asbestos) risks.
Communicating about Risks to Environment and Health in Europe by Richard M. Stern (auth.), Philip C. R. Gray, Richard M. Stern, Marco Biocca (eds.)