By David Ogilvy

ISBN-10: 1904915019

ISBN-13: 9781904915010

The long–awaited reissue of the million–copy best–seller that FORBES journal referred to as “A helpful primer on ads for any businessman or investor.” With a brand new Foreword via Sir Alan Parker.

(scanned)

Show description

Read Online or Download Confessions of an Advertising Man PDF

Similar advertising books

Phil Hopkins's Mass Moralizing: Marketing and Moral Storytelling PDF

Mass Moralizing: advertising and marketing and ethical Storytelling examines the narratives of today’s model advertising, which principally makes a speciality of growing an emotional attachment to a model instead of without delay selling a product’s traits or gains.

Phil Hopkins explores those narratives’ impression on how we expect approximately ourselves and our ethical chances, our cultural principles approximately morality, and our relationships to one another. He heavily reports the connection among 3 interrelated dynamics: the facility of narrative within the development of id and global, the truth-telling pretenses of mass advertising, and the expansion of moralizing because the fundamental ethical discourse perform in modern buyer tradition. Mass Moralizing scrutinizes the best way advertising speaks to us in explicitly moralistic phrases, considerably influencing how we predict approximately ourselves and our ethical percentages.

Read e-book online The Future of Advertising : New Media, New Clients, New PDF

Ads Age is the world's most generally learn source for advertisements information, info, and research. McGraw-Hill's new advertisements Age sequence represents an exhilarating partnership that will--like the journal itself--provide execs with very important and usable info that's vigorous, informative, and necessary.

Now is too late: survival in an era of instant news by Gerald R. Baron PDF

Whoever you're, no matter what establishment or company you signify, your acceptance should be destroyed in a single day. Feeding frenzies like Enron/Andersen and Firestone/Ford aspect to a brand new "post-media" global the place conventional problem administration isn't any longer sufficient: the place assaults can come from anyplace; and your key ingredients count on direct, directly solutions, with out conventional journalistic intermediaries.

Download e-book for kindle: Clothing & Fashion by Kelsie Cruse

This ebook explains all approximately garments & type.
Clothing --
History of garments and textiles --
Weaving and knitting --
Textile production --
Fashion --
Hip hop model --
Glossary.

Additional info for Confessions of an Advertising Man

Example text

Strictly speaking there’s nothing wrong with appearing in your own ad comps, but we have to wonder how often you’re really right for the casting. It’s hard to imagine one face fitting the bill for every ad (although the mental picture is pretty funny). Jancy reminds you that a rough drawing may convey your idea better than a tight comp done wrong. “Wrong” can mean using a stock shot that’s not really close enough to right, a shot you took yourself that ends up looking like a badly done finished ad, or a shot with dead wrong casting (we’re just assuming you’ve fallen into this category at least once).

Whether you quit your school or not, you’ll need to be highly motivated to keep refining and evolving your book. We’ve hired some great juniors who had strong books in spite of their schooling. They are often the best juniors out there—if you can create wonderful work in a lousy environment, you’ve really got something special. We hope you’re one of those people. I am an English-language teaching graduate from a university in Turkey. I realized, though late, that I would like to be in the advertising business as a copywriter.

As CDs, we’re hoping to see around 10-ish different strategic efforts, whether campaigns or singles. But if you’ve got only six under your belt that you’re really excited about, show only six. ) “Too many” is whichever ads you’ve left in that aren’t as strong (or, let’s be reasonable, almost as strong) as your best ad. You’d be surprised to see how many very senior people make the big mistake of putting waaaay too many ads in the book. If they stepped back and edited out the weaker work, they’d suddenly look twice as talented and be worth way more.

Download PDF sample

Confessions of an Advertising Man by David Ogilvy


by Christopher
4.4

Rated 4.46 of 5 – based on 19 votes