By Peter S. Cahn (auth.)

ISBN-10: 0230118909

ISBN-13: 9780230118904

ISBN-10: 1349294411

ISBN-13: 9781349294411

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The Chivas players lent their athletic image and endorsement clout to the products, too. Omnilife’s publications regularly ran profiles of the players and described their results from consuming the supplements. Over time, Vergara became more active in hiring and firing coaches and devising strategy on the field. To extend the brand and to identify promising young players, Chivas opened children’s soccer schools around Mexico. In Morelia, the coaches visited Luisa’s support center and appeared at motivational events to pitch the school to distributors.

While Amalia immediately seized on Omnilife as a way to build a patrimony for her children, Victor still harbored skepticism from Luisa’s negative experience with Amway. Amalia encouraged Luisa to enroll first, figuring that Victor would not get upset with his daughter. Then, should she succeed in the business, Luisa could enroll her parents. 1). She dedicated herself to speaking to as many people as possible about the products. After just a month and a half, she received a commission check for about $700, a sum that would have taken her four months to earn as a teacher.

In direct selling, he found both a more democratic way to share in the profits of capitalism and a means for individuals to establish independence from corrupt corporations. In a way, Omnitrition fulfilled his vision of eliminating inequalities in wealth because the opportunity to earn a living by marketing the vitamins is available to anyone. Rubin said that through involvement in Omnitrition, “You make a commission on people by teaching them to build their business organization. It’s entrepreneurs teaching entrepreneurs to be entrepreneurs .

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Direct Sales and Direct Faith in Latin America by Peter S. Cahn (auth.)

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