By Anthony F. Smith

ISBN-10: 047054211X

ISBN-13: 9780470542118

A desirable examine ESPN and its luck as a model ESPN the corporate unearths the interior scoop at the greatest enterprise tale in activities, detailing the artistic and cutting edge spirit and practices that drove the programming, items, and companies of the main robust and well-known identify in activities media. The authors supply a behind-the-scenes standpoint on how ESPN handled their many companions and the way they dealt with errors and missteps alongside the way-from the standard beginnings of ESPN as an underrated startup to the top in their luck as an enormous participant. ESPN and different nice firms put money into their humans. They educate them. they suspect that if you happen to spend the time and assets turning proficient performers into leaders, you will get higher organizational functionality and engender greater degrees of dedication and sweat. ESPN the corporate Explores the commitment to excellence that makes ESPN the "Worldwide chief in activities" unearths how the stairs ESPN has taken to excel might be utilized to no matter what kind of enterprise you are in stocks the teachings discovered at ESPN approximately launching and starting to be a wildly profitable company enticing and informative, this exciting advisor unearths how any corporation can profit by way of embracing the simplest practices of ESPN.

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Extra info for ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

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While working as the communications director of the WHA hockey team, the New England (Hartford) Whalers, Rasmussen gained experience producing sports television and events. Then, after a falling-out with Whalers ownership, Rasmussen found himself unemployed and anxious to see if the tickle of an idea he’d been carrying around for a couple of years could be transformed into a viable media business. Rasmussen’s original business concept was to fill the need for more local sports coverage in Connecticut.

Throw more product their way—additional channels, new formats, a magazine, a web site, even sports they’ve never cared about before—and those fanatics will continue to consume whatever you’re offering while their needs and numbers grow. What business, given such an easy sell to such an eager market, wouldn’t be a success? ”1 Certainly, there was luck behind ESPN in terms of timing, opportunity, the right leadership at different stages, and the decisions made at several critical junctures. But nobody who learns the full arc of ESPN’s story will evaluate all that and dismiss the amount of stamina, discipline, intelligence, hard work, risk-taking, and blood, sweat and tears that went into generating such luck.

This has been true since the beginning. In the early years, those in the trenches of “operations” were just employees who happened to live in northern Connecticut; while the top managers were either finance and accounting types who could have worked in any industry counting widgets, or those with experience in television specifically and sports only incidentally. Similarly, on the sales and marketing side of the business, as in sales and marketing anywhere, product and business relationships are key, and sports are only a passion that some may enjoy and others may be relatively indifferent to.

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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports by Anthony F. Smith


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