By Scott Kirsner

ISBN-10: 1442100745

ISBN-13: 9781442100749

An important consultant for filmmakers, musicians, writers, artists, and different artistic varieties. "Fans, neighbors & fans" explores the recommendations for cultivating a web fan base which could help your inventive profession, permitting you to do the paintings you need to do and make a residing at it. in line with dozens of interviews with the artists pioneering new methods to construction, advertising, promoting, collaboration, and distribution, it provides recommendations that paintings - in a simple, jargon-free method. Featured artists comprise YouTube megastar Michael Buckley; the animators in the back of JibJab, Homestar Runner, and pink vs. Blue; video artist Ze Frank ("theshow"); comic Eugene Mirman; singer-songwriters Jill Sobule and Jonathan Coulton; okay cross frontman Damian Kulash; filmmakers M dot unusual ("We Are the Strange") and Curt Ellis ("King Corn"); writers Brunonia Barry ("The Lace Reader") and Lisa Genova ("Still Alice"); and artists Tracy White, Natasha Wescoat, and Dave Kellett.

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Extra info for Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age

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I think it was the most effective $400 marketing campaign in history. It showed that if you have a relatively small, hard-core fan base, you can get exponential growth out of them if the content is really relevant. The bleed-over to traditional media was unbelievable. We were guests on the “Tonight Show,” and “Persons of the Week” on ABC News. That kind of drove more online adoption. And we were always capturing peoples’ e-mails. We did a licensing deal with Yahoo for some original productions.

His primary goal in making documentaries, he says, is social impact. His first feature-length documentary, Trembling Before G-d, delved into the world of Orthodox and Hasidic Jews who are gay or lesbian. The movie became the centerpiece of a campaign that included screenings at synagogues; a conference on homosexuality in Judaism; a “Fresh Air” interview with Terry Gross; hundreds of “town hall”-style screenings with discussions afterward; training facilitators in Israel to talk with teachers and principals in preparation for the film’s television broadcast; and a sabbath celebration at the Sundance Film Festival.

It helps me fantasize. So much of entertainment has to do with the notion of possibility, and opportunity. If you’re a musician, you’re imagining playing in a nicer studio and collaborating with really amazing people. With the self-sustained model, you have limited options. You know what’s in your reach, and what’s not. ” I really want a mixture of both. I could spend a lot of time right now making videos – one-offs, or narratives – and keep trying to push Hollywood to pay attention to me. But most of my time is spent trying to explore new kinds of models for entertainment that don’t really have obvious financial structures surrounding them.

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Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age by Scott Kirsner

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