By Jerry Della Femina

ISBN-10: 1847679684

ISBN-13: 9781847679680

From these significant individuals who Gave You Pearl Harbor: Front-Line Dispatches From The, via Della Femina, Jerry

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Extra info for From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War

Sample text

No one feels uncomfortable about opening a bottle at our agency. An account executive can run over and grab a bottle here without me saying, ‘Boy, is he having a drinking problem. ’ There’s probably more drinking done at our agency than at most other agencies in New York. There are always a couple of guys who spur the drinking on. When I worked at Delehanty, Kurnit & Geller, I was one of the guys who did the spurring. My thing was I had to steal Shep Kurnit’s booze. He was the president, and I had to get at his stuff.

So how can you blame the management of Volkswagen? Eastern Airlines was considered a terrible account in the industry when it was at Benton & Bowles in 1964. One day they went over to Young & Rubicam, which turned out great advertising for them. The management of Eastern didn’t change overnight, the advertising did. Benson & Hedges was regarded as a dumb, rotten client at Benton & Bowles. They go over to Mary Wells in 1967 and she produces a great series of commercials showing people getting their extra-long Benson & Hedges stuck in elevator doors, and suddenly they turn out to be a bright, intelligent, great client.

He likes the idea of having a bunch of Peck’s bad boys working for him. He doesn’t do any of this carrying on, but he likes to talk about his crazies when he’s out at some party in Connecticut. It’s nice for him to say to himself as he rides home on the train: Gee, there’s a lot of screwing going on in my agency – why, right this second I’ll bet they’re making it on my couch. When he comes in the next day and finds a girl’s bobby pin on his couch he immediately decides that they were making it the night before.

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From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War by Jerry Della Femina


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