By Howie Jacobson

ISBN-10: 0470455772

ISBN-13: 9780470455777

Google AdWords is a distinct instrument so as to set your personal finances and create advertisements and select keyword phrases which are particularly with regards to your small business. whilst your advert seems to be subsequent to the hunt effects, humans can easily click on your advert to profit extra approximately you or make a purchase order. this useful consultant walks you thru the most recent assistance, tips, and methods for maximizing your AdWords crusade. providing worthy suggestion, this new version contains case experiences from readers who've shared what they discovered from utilizing the options printed within the first variation.

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Additional resources for Google AdWords For Dummies, 2nd Edition

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Com (whose name changed to Overture and now is known as Yahoo! Search Marketing), ran on a straight auction basis. Whoever wanted to show an ad in the top position simply bid more per click than everyone else for a given keyword. Google rose to preeminence in the PPC world because it figured out that letting badly written, unappealing ads rise to the top just because an advertiser was willing to spend a lot of cash was bad for everyone. Bad for the search engine, because the search engine doesn’t get paid unless a Web visitor likes the ad enough to click it.

It’s grayed and bracketed in paused and deleted campaigns. You can change your daily budget for any campaign by clicking the budget amount ($20/day, for example), changing it in the text within the yellow pop-up, and then clicking Save. Current Status Campaigns can be active, paused, or deleted. You change the status of a campaign by clicking the little icon to the left of the campaign name. You can choose a green dot for active, two vertical lines for paused, or a red x for deleted. ✓ Active: Active campaigns display your ads to searchers.

6. Type your chosen keywords into the text box and click the Continue button when you’re finished. For now, choose a single keyword that someone searching for your business might type. For example: used cars glow in the dark poker chips functional fitness training You should also use two variations of this keyword that represent phrase and exact matches. For a phrase match, enclose the keyword in quotes; for an exact match, enclose the keyword in brackets. These variations are described in detail in Chapter 5.

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Google AdWords For Dummies, 2nd Edition by Howie Jacobson


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