By Alan B. Albarran

ISBN-10: 0805850031

ISBN-13: 9780805850031

ISBN-10: 1410615588

ISBN-13: 9781410615589

This entire instruction manual presents a synthesis of present paintings and learn in media administration and economics. the quantity has been constructed round fundamental goals: assessing the kingdom of information for the main subject matters within the media administration and economics fields; and developing the examine time table in those parts, finally pushing the sphere in new instructions. Edited via 3 recognized and generally released students, the guide is the definitive resource for examine in media administration and economics. Its chapters are prepared into elements addressing the theoretical parts, key concerns, analytical instruments, and destiny instructions for examine. each one bankruptcy bargains the present kingdom of concept and scholarship of a particular region of research, and the amount contributors--all good proven of their parts of specialty--represent household and overseas scholarship. With its exceptional breadth of content material from professional authors, the guide presents history wisdom of many of the theoretical dimensions and old paradigms, and establishes the course for the subsequent levels of study during this growing to be area of research. status on my own as a radical precis of current conception and examine, the guide of Media administration and Economics will serve to stimulate destiny notion and learn within the media administration and economics disciplines. As such, this quantity should be a required reference for college kids, professors, and practitioners for future years.

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Extra resources for Handbook of Media Management And Economics (LEA's Media Management and Economics Series)

Sample text

Difficulties of establishing workable markets and business models for mediated communications on the Internet, high definition and digital terrestrial television, and mobile content services all raise important avenues for inquiry. Intensification of competition in communications is the inevitable result of changes in markets and new technologies.

Lawson-Borders (2003) examined convergence activity among three media companies (Tribune, Belo, and Media General). The author presented seven observations of convergence identified as communication, commitment, cooperation, compensation, culture, competition, and customer as a result of the field research. 16 ALBARRAN As more and more media organizations embrace convergence, opportunities abound for further study on managing media convergence. For example, studies could be conducted at various levels of analysis (local, national, global) using multiple methodological approaches.

Pitts, G. G. (2000). The radio broadcasting industry. Needham Heights, MA: Allyn & Bacon. Barber, R. B. (1958). Decisions behind the camera. Journal of Broadcasting, 3(4), 305–325. Bennis, W. (1994). On becoming a leader. Reading, MA: Addison-Wesley. Bohn, T. , & Clark, R. K. (1972). Small market media managers: A profile. Journal of Broadcasting, 16(2), 205–215. , & Coffman, C. (1999). First, break all the rules. What the world’s greatest managers do differently. New York: Simon & Schuster.

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Handbook of Media Management And Economics (LEA's Media Management and Economics Series) by Alan B. Albarran

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