By Jan Chipchase, Simon Steinhardt
A global-innovation professional bargains a brand new point of view on how shoppers imagine and the way to enhance services that have an effect on their daily lives.
Who are your subsequent customers—not simply those you're serving this present day however the ones you'll want 3, 5, or ten years from now? How do you determine what items and companies will allure them sooner or later earlier than your rivals do?
According to Jan Chipchase—whom quickly corporation has referred to as the "James Bond of layout research" and Fortune has referred to as the "Indiana Jones of expertise for the constructing world"—most of the clues are correct in entrance folks. the bottom line is studying to determine the standard in a progressive new method. because the govt artistic director of worldwide Insights at frog, an award-winning worldwide layout and innovation corporation, Chipchase attracts on daily gadgets and styles to teach us the right way to see the realm otherwise, from creating a mobilephone name to filling up a fuel tank to ascertaining no matter if it's really half-and-half you're pouring into your espresso. Chipchase is usually searching for opportunities—gaps, anomalies, and contradictions—that will provide his consumers, the various world's greatest and such a lot winning businesses, a unique aggressive virtue, no matter if they're offering the main low-tech bar of cleaning soap or the main high-tech instant network.
In Hidden in simple Sight, Chipchase takes readers on his trips around the world and stocks his equipment for deciding upon the unmet wishes of shoppers. irrespective of the place he stops—whether Cleveland or Kabul—his targets are a similar: to identify and decode the exercises of everyday life and to assist readers use the exact same instruments that he and his crew use to work out, and capitalize upon, what's hidden in simple sight at the present time to create companies the next day.
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Additional info for Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
By devoting the first stage of my post-MBA career to analyzing mergers, divestitures, and capital market transactions, I can learn how to use modeling techniques to determine the dilution to earnings per share in an all-stock acquisition, compute the stand-alone value of a subsidiary during a divestiture, or calculate the amount of free cash flow a company can generate to cover a new issuance of debt. I will also be able to see firsthand how the management teams I advise and work for handle complex negotiations, high-impact decision making, and volatile scenarios.
As an investment manager, I would assess the risk and reward profiles of companies in several different countries, which would require a thorough understanding of both the complex operating environments of those companies and the rapidly changing landscape of the international capital markets. Such a dual role would allow me to leverage the analytical skills and work experience I have gained as a telecom and media analyst in France as well as the solid foundation in finance I will acquire at INSEAD.
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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Jan Chipchase, Simon Steinhardt