By Jack Foster

ISBN-10: 1576754308

ISBN-13: 9781576754306

Written through Jack Foster, an artistic director for varied advertisements businesses with greater than forty years event, how one can Get rules (over 90,000 copies offered and translated into 15 languages) is a enjoyable, available, and functional advisor that takes the secret and confusion out of constructing new principles.

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Additional resources for How to Get Ideas, Second Edition

Sample text

The Speculator, said Pareto, is constantly preoccupied with the possibilities of new combinations. This is the type that includes, as Young put it, “all those persons in any field who . . ” I disagree with that conclusion. I do not think that the idea-prone people I hung around with were born with some special kind of ideation talent, or some unique way of thinking that led them down untrodden paths, or some laserlike insight that let them see order and new relationships where others saw only chaos.

After lunch everybody had at least ten ideas. Many had more. One student had 25. “I came to realize that when faced with a problem most people look for the one right solution because that’s the way they were brought up. All through school they had to answer multiple-choice and true-or-false questions, questions that had only one right answer. And so they assume that all questions and problems are like that. And when they can’t find a solution that looks perfect they give up. “But most problems aren’t like exam questions in school.

It is a calm you need today more than ever. The reason? Today wasn’t supposed to break this way. Computers and faxes and modems and e-mail and the Internet and voice mail and cell phones and networking were all supposed to make our lives 48 Become Idea-Prone simpler and easier. We were supposed to have more time than ever to come up with ideas. But for many—perhaps for you—the reverse happened. Downsizing stole the time that electronics created. And now it seems you have less time to do twice as much.

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How to Get Ideas, Second Edition by Jack Foster


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