By Dave Patten

Bargains suggestion on developing ecocnomic advertising and marketing recommendations for companies. Covers issues resembling advertisements, promoting, promoting ideas, product launches, exports, innovation and the Internet.

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Extra info for How to market your business: a practical guide to advertising, PR, selling, and direct and online marketing

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Add new firms and faces to mailing lists. If you have difficulty tracing a product, ring the editor. Editors invariably have been in the trade for years and know everybody. Trade fairs and exhibitions Many new products are first exposed at trade fairs. The manufacturers are test sampling the market to get reaction. There is a trade show for everything. Everyone knows of the massive Ideal Home and Motor Shows either in London or at the National Exhibition Centre (NEC) in Birmingham. These are consumer shows, ie open to the general public.

Org. uk, the Office for National Statistics website. uk. uk, which is quick to put Acts and Select Committee reports on view. The reference library While the internet is potentially a vast source of information, the much-ignored local reference library – if it’s good – can still contribute a great deal. It depends on how much detail you are after. In my 25 years of researching for small firms I have found that I use a surprisingly small handful of reference works to start that then lead me on to more detailed areas.

They are all ambassadors for your business. This means listening to them, not just telling them, asking what they think and making them feel involved in the venture. Your own motivation is different. You are the boss, perhaps with your name over the shop. If your colleagues are only working for the pay packet at the end of the week, it will be a fairly soulless existence. Paying the proper wage and thanking them for their efforts is often overlooked. Try to avoid always telling them off: catch them doing something right – and tell them so.

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How to market your business: a practical guide to advertising, PR, selling, and direct and online marketing by Dave Patten


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