By Jonathan Grix (eds.)

ISBN-10: 1137371188

ISBN-13: 9781137371188

ISBN-10: 1349475483

ISBN-13: 9781349475483

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In the event, negative international and domestic press coverage, in which ‘the Commonwealth Games found themselves overshadowed by the taints of squalor, corruption and infrastructure collapse’ (Siegel 2010/11: 60; also Baviskar 2010, and her chapter in this volume) decisively set back the prospect of an Indian Olympics. Although negative external coverage reflected the persistence of Orientalist assumptions and largely overlooked the heroic efforts that ultimately produced a creditworthy event (see Mishra 2012), there is no denying the setback inflicted on ‘brand India’, nor the widespread corruption and indifference to the plight of the city’s poor majority that tainted the event at home as well as abroad.

Leveraging Legacies from Sports Mega-Events. Basingstoke: Palgrave Macmillan, 2014. 0010. 0010   Mike Weed Introduction The perceived economic impacts of sports mega-events, such as the development of tourism, creation of jobs or regeneration of cities, have been those most often cited by governments and event organizers as justifications for the public-sector investment required to host events on the scale of the Olympic and Paralympic Games or Football World Cup (McCartney et al. 2010). However, more recently there has been an increasing interest in the potential social, cultural and health impacts of such events, and for sports mega-events the belief that there will be an impact on sport itself in the host country holds particular appeal and interest, among governments, event organizers, sport professionals and the public.

3). Finally we need to understand legacy as a change of location factors. A location factor is a given strength or weakness that needs to be considered when searching for a location for business (or, alternatively, tourism, living, events, conferences, fairs or exhibitions). 3). These changes can regularly stimulate new impacts. For example, tourist expenditure when attending an event is only an economic impact, but not a legacy for the tourism industry. g. new iconic buildings, new museums, better access to a beach) will regularly come and spend money due to a more attractive city.

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Leveraging Legacies from Sports Mega-Events: Concepts and Cases by Jonathan Grix (eds.)


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