By Patrick M. Garry

ISBN-10: 0873384512

ISBN-13: 9780873384513

Considering that, 1968, liberalism as a practicable political ideology has been below assault, with the main competitive attack happening within the 1988 presidential crusade. whereas conservatives denounced the "L-word" and proclaimed its dying as a political ideology, liberals and Democrats did not protect America's proud liberal culture. Liberals haven't begun to take the ideological offensive. certainly, and not using a transparent ideological id, it isn't marvelous that the Democratic social gathering seems doubtful as to its destiny political message, rather because it prepares for the 1992 election.

In Liberalism and American Identity, Patrick Garry offers a coherent and well-argued thesis of the which means and value of liberalism in American politics. His is the 1st paintings that makes an attempt to rejuvenate political liberalism because the devastating assault on it through the Nineteen Eighties. offering a possible definition of liberalism, Garry demonstrates the very important function it has performed, and will proceed to play, in American historical past. His exam of the liberal ideology and culture in American politics finds not just the nation's liberal identification, but in addition the conservative tendency to label liberalism "un-American" as a method to avoid dialogue of social problems.

Garry defines liberalism via ancient examples and the ideals and management of sought after american citizens, specifically Franklin Roosevelt, Harry Truman and John Kennedy. He then applies those rules to a dialogue of present politics and the issues of crime, poverty, and nationwide safety. even though arguing that the conservative assault in the course of the Eighties vastly misrepresented the yank liberal culture, Garry additionally recognizes that adjustments inside authorized liberal doctrines throughout the Sixties and Nineteen Seventies ended in a deviation of latest liberalism from its roots. This betrayal of liberalism and its degeneration into precise curiosity politics, he asserts, triggered an id situation between liberals and alienated huge segments of the yankee citizens formerly supportive of the politics of Roosevelt, Truman and Kennedy.

In an attempt to unravel the hot difficulties of liberals, Garry outlines a destiny course for liberalism in the USA. For a public doubtful of its political path, and for liberals looking a reinvigoration in their creed, this can be an incredible and well timed e-book.

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In some categories, where there are just a few players, such as the airline industry, you should probably consider all of them, but in larger categories, such as fast-food restaurants, where myriad companies have offerings, you will do better to pay attention to the ones you believe are your most serious threats. In certain instances, it is a good idea to look at all of the competitors regardless of their size; you may find that the fourth-tier player of 3 years ago has gradually been gaining market share and is now a far bigger concern.

Amusement & Recreation Svcs. 7 Ad dollars as percent of sales Source: Advertising Ratios & Budgets, 24th Edition, as reprinted in Advertising Age, 9/17/01, 20. 3290 SIC No. Abrasive, Asbestos, Misc. 9 –2 Annual ad growth rate (%) 22 2. MEDIA IN THE MARKETING CONTEXT will, in turn, influence your media choices. For instance, if you are selling a new high-end digital Olympus camera with lots of fancy features, the overall health of the economy is going to have a large impact on whether people feel they can afford to spend the money to purchase such a piece of equipment.

But the new product may be targeted at different groups of consumers, which, in turn, may result in a need for more diverse and/or more selective media. Perhaps its Doublemint brand would be advertised in women’s service magazines such as Good Housekeeping or Woman’s Day, while the new product, in contrast, may be better promoted in fitness books such as Shape or Men’s Health, appealing more to young people concerned about their health. The Media Handbook 19 What Are the Competitors Up To? In doing a historical analysis of the brand you must also deal with competitive issues.

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Liberalism and American Identity by Patrick M. Garry

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