By Nicholas Ind

ISBN-10: 0749450835

ISBN-13: 9780749450830

A company's staff is its most dear asset. it's the staff who translate an organization's process into fact, engage with shoppers, and make sure the company model. This up to date variation of dwelling the logo demonstrates how a participatory procedure can improve worker dedication, increase carrier criteria, and concentration attempt to carry enterprise pursuits. This functional and inspirational e-book is set how corporations can empower their staff and create ''brand champions.'' utilizing foreign examples, Nicholas Ind exhibits that staff flourish in enterprises the place they establish with the emblem, and firms flourish while the logo creates that means for the worker. residing the logo indicates the right way to make this take place.

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Extra resources for Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

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For example, if a manager historically has had sole authority to set strategy for their business unit and then agrees to empower employees so that they too can have a say, this inevitably means a reduction in the power of the manager. The French philosopher Michel Foucault, who was an interested observer of the nature of power, recognized that relations of power dominate personal and organizational relations and that a gain in power by one group can only be at the expense of another. 10 Thus managers need to recognize that empowerment contains an implicit reduction of individual influence for the benefit of the collective good.

As a counterpoint to the former view, look at the innovation that is generated by Sir Richard Branson’s Virgin Group.

The evolution in brain size is associated with the requirements of participating in a complex, group-based social life. The study of personhood also gives us a clue as to our capacity to trust each other – and also to be disappointed by the betrayal of trust. One of the attributes of humans that separates us from other animals is our ability to recognize in others feelings that we ourselves have. We can identify with others because we can relate past and future events. If we see someone suffering the pain of bereavement we can recall our own similar experiences.

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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion by Nicholas Ind

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