By Jon Spoelstra
Tom Peters says, Jon Spoelstra understands his stuff. Pat Williams, founding father of Orlando Magic says, I think of Jon the head marketer on the planet. The Wall highway magazine says, Mr. Spoelstra is a type of men who thinks 'out of the box'. during this revised version, Jon presents a real-world video game plan for expanding your most sensible line with advertising and promoting rules that holiday during the muddle and get your customer's awareness. His 17 floor Rules―tested and proven―in activities and company, exhibit find out how to differentiate your self out of your rivals. the focal point is on measurable effects that impression your backside line―without large advertising and advertisements budgets. Going past advertising conception his procedure encourages you to push the outrageous envelope to achieve quick revenues. not only for revenues and advertising and marketing parents ―this booklet is for someone who impacts the path and angle of your organization.
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Extra resources for Marketing Outrageously Redux
What Have You Done Today? Ground rule #15: If you have a tattoo, it should read: What have I done to make money for my company today? 16. Employees to Kill For Ground rule #16: You need to make your employees outrageous if you expect outrageously wonderful results. 17. Outrageous Mosaic Ground rule #17: Your mosaic should have colors of change, differentiation, outrageousness. Dedication Index Ordering Information Foreword If you’re a pro basketball fan, you can probably guess why I’m writing the foreword to Marketing Outrageously.
You’ll come up with more and better answers as you read each chapter of this book. Believe me, the tough part isn’t the answers. The tough part is asking yourself such a demanding question. Now that you’ve done that — and the question is tucked away safely in your shirt pocket — the rest is easy. Read on. A SIMPLE TEST YOU CAN TAKE There are only two questions to the simple test for this chapter. Don’t blow it. 1. ” and placed it in my shirt pocket. (True/False) 2. We’re already the best (department or company), so I don’t need to write down that question and put it in my shirt pocket.
Pushing the Outrageous Envelope Ground rule #3: There’s no risk in pushing the outrageous envelope. 4. Who Are You, Anyway? Ground rule #4: If you correctly identify yourself, you can hit the jackpot. 5. Get Caught Up in Revenue Ground rule #5: Examine the feet before you operate on the brain. 6. Hit ‘Em Where They Ain’t Ground rule #6: If you mimic the market leaders, you’ll just add to their dominance. 7. Horse of Opportunity Ground rule #7: When a rare opportunity comes along and you can’t test it, fly without a net.
Marketing Outrageously Redux by Jon Spoelstra