By Mike Weed

ISBN-10: 0080554598

ISBN-13: 9780080554594

ISBN-10: 0750681616

ISBN-13: 9780750681612

Olympic Tourism is the 1st textual content to target the character of Olympic tourism and the opportunity of the Olympic video games to generate tourism within the run as much as and lengthy after the internet hosting of a video games. The awarding of the 2012 Olympics to London will see an expanding curiosity within the phenomena of setting up, coping with and analysing the problems which encompass mega-event recreation tourism. this article will handle those matters and utilizing precise case research of past and destiny video games, talk about the best way to maximise the luck of handling tourism at those occasions. Written from a global standpoint this article offers the reader with:

  • An exploration of the connection among activity, tourism and the Olympic Games
  • A advisor on easy methods to identify Olympic tourism as a phenomenon that is going a ways past the visits of spectators, athletes, officers and dignitaries in the course of the video games themselves.
  • An exam of the element of Olympic tourism flows earlier than, in the course of and after the Games
  • Analysis of the needful partnerships among more than a few activity, tourism, Olympic and different enterprises to effectively leverage and convey greatest tourism benefits
  • The instruments to attract classes from case reports of prior and imminent wintry weather and summer season Olympic video games within the twenty first Century
  • A dialogue of the aptitude tourism legacies of the Olympic Games

Olympic Tourism is a well timed reaction to this overseas curiosity and may be an important source for those learning and instructing on recreation, tourism and the Olympics.

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At a lake or coastal venue) and the accommodation is provided nearby (Jennings, 2003). Sailing providers include commercial boat hire companies and marina developers, specialist commercial sailing holiday operators (that own a lake, equipment, and accommodation) or networks of sailing clubs from the ‘not-for-profit’ sector that organize exchange visits. In each of these cases, the prospect or the actuality of having been an Olympic venue will obviously be a fairly ‘unique selling proposition’ for most of these organizations and the wider destination in which they are located.

In Reeves (2000) study of elite British track and field athletes Club La Santa was a regular training venue. However, a smaller related study also described a trip to the facility by a small amateur squash club for ‘advanced instruction’. The members of the club all contributed towards the cost of taking their own coach with them, and they emphasized that, while the purpose of the trip was squash coaching, all ability levels could join in and benefit from the trip. Here, as with the ‘learn to’ element, Olympic venues have a distinct competitive advantage for advanced instruction over other sports training venues that can not offer the kudos of a link to the Olympic rings.

However, the global cultural importance of the Olympics should not be underestimated. The way Olympic hosts interpret the Olympics and the venues chosen can be a representation of host culture. For example, the archery competition in the London 2012 Games is set to be held at Lords, the home of cricket, and the customs and symbols of cricket and this venue are often seen as being derived from a particular view of Englishness. Conversely, Australia, which hosted the 2000 Games in Sydney, would interpret cricket in an entirely different way, seeing it as a way of demonstrating a particularly rugged Australian identity where sport is a key part of the national character.

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Olympic Tourism by Mike Weed


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