By Dan Kennedy, Bill Glazer

ISBN-10: 0982379390

ISBN-13: 9780982379394

Author note: ahead by way of Dan Kennedy
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When a sprinkler malfunctioned at a Baltimore menswear shop, 3 inches of water sat at the flooring and lots more and plenty of the item used to be rainy. the landlord, the writer of this publication, can have performed the conventional factor and promote the rainy item to a Jobber--a company that buys broken items in bulk for inexpensive.

Instead, he did the OUTRAGEOUS thing--he marketed in a truly OUTRAGEOUS means which ended in receiving even more than he could have bought from the Jobber. It was once effortless. here's an OUTRAGEOUS idea--it's effortless to make some huge cash from ads. That's correct, effortless funds!

This e-book, Outrageous ads That's Outrageously Successful, explains in sure phrases the way to promote it and make money.

Rich with examples and tales exhibiting precisely the best way to enforce a winning OUTRAGEOUS software, this e-book cracks the code on getting a go back in your advertisements dollars--an OUTRAGEOUS go back!

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Read Online or Download Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get From Their Current Advertising PDF

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Additional info for Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get From Their Current Advertising

Sample text

This is where Google Analytics leaves off and voice-of-the-customer research begins. indd 26 3/30/10 8:41:41 AM Chapter 2: Data-Driven Marketing Basics 27 tendency when you’re looking at Google Analytics reports to ascribe meaning to the data that is simply not there. You may notice a drop-off in a checkout process and jump to the conclusion that the drop-off is due to a particular form field, even if users are leaving for completely different reasons. Clickstream data alone rarely tells the whole story, especially when it comes to the thoughts, feelings, and motivations of your visitors.

For now, be aware that the data set assembled through tracking visitor activity on a Web site is called clickstream data. Google Analytics is geared primarily toward clickstream analysis. indd 25 3/30/10 8:41:41 AM 26 Part I: Competing for Customers on the Web • Make better decisions about online strategy and tactics. Google Analytics gives you the general understanding of what’s happening with your online presence to raise the overall quality of your decisions as a marketer and a manager. • Be more goal-driven.

For now, be aware that the data set assembled through tracking visitor activity on a Web site is called clickstream data. Google Analytics is geared primarily toward clickstream analysis. indd 25 3/30/10 8:41:41 AM 26 Part I: Competing for Customers on the Web • Make better decisions about online strategy and tactics. Google Analytics gives you the general understanding of what’s happening with your online presence to raise the overall quality of your decisions as a marketer and a manager. • Be more goal-driven.

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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get From Their Current Advertising by Dan Kennedy, Bill Glazer


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